“Sleep like a baby” campaign launched

Leading building product manufacturer IG Masonry Support has launched its innovative "Sleep like a baby"campaign to highlight the company's unwavering commitment to Building Safety Act compliance, in-house manufacturing excellence and high quality, accredited products.

Aimed at architects, specifiers and contractors, the campaign showcases IG Masonry Support's comprehensive approach to quality assurance and safety, backed by numerous industry accreditations and certifications. Operating from its state-of-the-art manufacturing facility in South Derbyshire, the company maintains complete control over production quality through in-house manufacturing processes and rigorous testing protocols.

In a new era of accountability, the campaign cements the company's reputation and commitment to supporting stakeholders throughout the entire project lifecycle, from initial design and specification through to completion. By maintaining strict control over the manufacturing process and investing in extensive testing and certification, IG Masonry Support ensures its masonry support and brick slip products not only meet but exceed current building regulations and safety standards.

Key features that set IG Masonry Support apart include:

• BBA-certified products ensuring highest industry standards
• Third-party audited manufacturing processes
• UKAS-accredited product testing
• Comprehensive independent fire testing
• Complete in-house manufacturing with no subcontracting
• Dedicated in-house design and technical support teams

Commenting on the launch of the campaign, Andy Neal, Managing Director at IG Masonry Support, said: "The Building Safety Act has raised the bar for construction product manufacturers, and rightly so. It is critical that building products are specified for their purpose and manufactured to perform exactly as intended. Our 'Sleep Like a Baby' campaign reflects our absolute confidence in the quality and safety of our products. When specifiers and contractors choose IG Masonry Support, they're choosing peace of mind."

The launch of this campaign reinforces IG Masonry Support's position as a trusted partner in the construction industry, providing architects, engineers, and contractors with the confidence they need to specify and install products that consistently deliver on safety, quality, and performance.

For more information about IG Masonry Support's commitment to building safety and to learn more about their certified product range, visit IG Masonry Support