Pulse Fibre champions broadband flexibility

In response to growing industry trends of locking customers into 24-month contracts, Pulse Fibre is reaffirming its commitment to flexibility, offering customers simple, honest 12-month contracts as standard.

With several major UK broadband providers moving new customers onto 24-month minimum terms, many households are finding themselves tied into lengthy commitments at a time of rising costs and life uncertainty. Many of these contracts also build in mid-contract price rises, often hitting customers twice over a 24-month period, leaving households paying more than when they first signed up. Pulse Fibre believes that broadband should be built around real customer needs, and that means flexibility, not inflexible, long-term contracts.

“We believe it’s unfair to lock people into two-year broadband contracts, especially when life circumstances can change unexpectedly”, said Reece Dopson, Finance Director at Pulse Fibre. “That’s why Pulse Fibre offers straightforward 12-month contracts with no hidden catches and no misleading ‘introductory’ deals, just reliable full fibre with fair, transparent pricing.”

Pulse Fibre’s customer-first approach is designed to give people more freedom and control, providing future-proof, full fibre broadband with the speeds modern homes need, without the stress of long-term tie-ins. In an industry increasingly moving towards longer commitments, Pulse Fibre is proud to offer an alternative built on fairness, flexibility, and simplicity.