Furlong Flooring unveils strategic partnership with Polyflor

Furlong Flooring is proud to announce a major addition to its product portfolio through an exciting new partnership with Polyflor, one of the UK’s most respected manufacturers of high-performance vinyl flooring. This collaboration brings together two market leaders—Polyflor, renowned for its innovation and design-led safety flooring, and Furlong Flooring, the UK’s number one distributor known for outstanding customer service, fast turnaround, and nationwide reach.

As part of this partnership, Furlong Flooring now offers the Polyflor Polysafe Wood fx collection—a sophisticated wood-effect safety vinyl range that delivers on style, performance, and safety. Designed to meet the needs of modern residential and commercial environments, this heavy-duty sheet vinyl combines the timeless elegance of wood with robust, compliant safety features.

Designed for Modern Living—With Safety Built In

Polysafe Wood fx offers 16 stylish wood-effect designs including wide plank, rustic, and newly introduced parquet styles. The contemporary colour palette ranges from elegant greys to rich natural oaks, making it an ideal choice for a wide range of interiors.

But this is more than a beautiful floor. The product is engineered with virtually invisible aluminium oxide safety particles that are fully embedded throughout the wear layer—offering sustainable wet slip resistance and full HSE compliance without compromising the natural look of the wood. It achieves 36+ on the Pendulum Test, delivering reliable underfoot safety without carborundum*.

A Strategic Collaboration to Serve the UK Flooring Market

This partnership strengthens Furlong Flooring’s reputation as the go-to distribution partner for high-quality flooring solutions. As the UK’s leading independent distributor, Furlong combines rapid delivery, exceptional service, and deep sector expertise to support retailers, contractors, and developers nationwide.

“We’re excited to be partnering with Polyflor—bringing together their expertise in stylish, safety-led manufacturing with our trusted, customer-focused distribution network,” said Mike Symonds, Managing Director at Furlong Flooring. “This is a significant step forward for both companies and for the customers we serve across the UK.”

Elevate Your Interiors with Confidence

Whether for offices, homes, retail settings, or high-traffic environments, Polysafe Wood fx offers a smart solution where elegance meets practicality, and where safety and design walk hand in hand.

Discover the Polysafe Wood fx range—available now through Furlong Flooring.