Cameramatics launches integrated asset tracking to tackle equipment loss and downtime

Cameramatics, an AI-powered fleet intelligence platform, has expanded its capabilities with integrated asset tracking, providing greater visibility and security across trailers, machinery, and high-value assets.

CameraMatics asset tracking extends fleet protection beyond vehicles, enabling organisations to track and locate almost any item across the business. The discreet device allows users to monitor plant and machinery, pallets, trailers, and containers independently of the vehicle. This provides clear visibility into how equipment is moving and being used across operations.

Unified visibility across vehicles and assets

All tracked assets appear in the CameraMatics map view alongside vehicles, providing a real-time view of location and movement history over the past seven days. Assets can be grouped, assigned to vehicles, or linked to geofenced areas, triggering automated alerts when equipment moves outside designated zones. Devices can also detect impact when pre-set G-force thresholds are exceeded, helping identify potential damage or unsafe handling in real time.

When stationary, devices enter sleep mode to conserve battery life and optimise data usage, automatically reactivating when movement is detected. In the event of theft or loss, they can be switched into recovery mode to enable real-time tracking and support asset retrieval. The system is built to scale, enabling organisations to manage thousands of assets through a single platform as their operations expand.

The compact and waterproof housing ensures each device can withstand impact, fine dust, and brief submersion. They are powered by two lithium AA batteries, delivering a lifespan of up to seven years, with low and critical battery alerts provided. Device health is also visible directly within the dashboard and, should a device stop transmitting or develop a fault, users are automatically alerted. There is no wiring required during installation, making the devices quick to install, and tamper-resistant.

Mervyn O'Callaghan, Founder & CEO at CameraMatics, says: “Asset tracking isn’t just about theft prevention, it’s about operational control. It gives customers real-time visibility of what they have and where it is, helping them recover equipment quickly, reduce downtime, and operate more efficiently.”

With AI-powered video telematics, operational workflows, and data-driven insights, CameraMatics gives fleet operators a single view of fleet activity. Integrated asset tracking extends this capability further, helping organisations reduce loss and downtime, improve equipment utilisation, and strengthen operational control.