Building dreams and breaking barriers for women in construction

We all know that the construction industry has long been a male-dominated bastion. Yet, within this traditionally masculine landscape, there is a growing movement to challenge the status quo. One such company that is determined to change things is Associated General Contractors (AGC) of Wisconsin in North America. It is at the forefront of this shift, with their annual “She Builds Wisconsin Summer Camp” serving as a catalyst for change. This groundbreaking programme is empowering young girls to envision themselves as the architects, engineers and construction leaders of tomorrow. So take note everyone – because the rest of learn us in the building business can learn a thing or two from this – writes John Ridgeway.

This innovative week-long programme is not your average summer camp. Forget arts and crafts- “She Builds Wisconsin” immerses middle school girls in the dynamic world of construction, architecture and engineering. Consider for the moment, the thrill of not just learning about power tools, but putting them to use in real, hands-on building projects. Or picture the spark of curiosity ignited when young minds are exposed to the intricacies of aluminium-composite panelling, all met with enthusiastic applause.

These are the sights and sounds that define “She Builds Wisconsin,” a programme that aims to do more than just entertain – but to inspire and empower the next generation of female construction leaders.

“She Builds Wisconsin” understands that fostering interest in a traditionally male-dominated field requires a multi-pronged approach. The camp does not just talk about construction - it lets girls experience it firsthand. Building projects, whether simple birdhouses or more complex structures, allow campers to learn practical skills while gaining a sense of accomplishment. Power tool demonstrations are not just about learning to use a drill – they are about mastering a skill that can unlock a world of professional possibilities.

The programme does not stop at hands-on activities. Engaging field trips expose campers to real-world construction sites, showcasing the dynamic environment where their skills could one day be applied. Perhaps the most impactful aspect is the interaction with industry professionals. Meeting successful women in construction dispels stereotypes and serves as a powerful motivator. These role models demonstrate that a career in construction is not just possible, it's a path paved with accomplishment and satisfaction.

Breaking the glass ceiling

“She Builds Wisconsin” is a shining example, but it's far from the only initiative taking aim at the gender gap in construction. Across the globe, organisations are recognising the untapped potential of women in this vital sector.

Skanska's Building Futures Programme in Australia, provides women with paid internships, mentorship opportunities and training, specifically designed to create a career pathway in construction. The Women in Construction Week (WIC Week) (USA), spearheaded by the National Association of Women in Construction (NAWIC), aims to raise awareness of the opportunities available to women in construction through educational outreach and industry events. In Ghana, the Girls Building Hope Initiative equips young women with the vocational skills and business knowledge needed to launch successful careers in construction trades.

These are just a few examples of the diverse initiatives tackling the gender gap in construction. The common thread? They all recognise that a more diverse workforce fosters innovation, problem-solving and a wider range of perspectives.

The underrepresentation of women in construction represents a missed opportunity. Research by McKinsey & Company suggests that companies with a more diverse workforce outperform their less diverse counterparts. With a projected shortage of skilled workers in the construction industry, attracting a wider pool of talent, including women, is not just about inclusivity, it's about economic necessity.

Women bring a unique set of skills and perspectives to the table. Their attention to detail, collaborative spirit and strong communication skills are valuable assets in any construction project. As the industry grapples with challenges like sustainability and smart building technologies, the inclusion of women can contribute to fresh ideas and innovative solutions.

Building the bridge

Initiatives like “She Builds Wisconsin” are laying the groundwork for a future where construction sites are a canvas for both male and female talent. By fostering an interest in construction during formative years, these programmes can cultivate a generation of women ready to break down barriers and build a brighter future, literally and figuratively.

That said, the road to achieving gender equality in construction requires a multi-pronged approach. Programmes that introduce young girls to the industry are crucial, but sustained efforts are needed to dismantle discriminatory practices and create supportive work environments for women in construction. This requires collaboration between industry leaders, educational institutions and government agencies.

One of the most pressing issues is the persistent gender pay gap in construction. Women in the industry often earn less than their male counterparts, despite holding similar positions and qualifications. This disparity is not only unfair but also hinders efforts to attract and retain female talent.

Challenging deeply ingrained stereotypes about women in construction is another crucial step. Perceptions of the industry as physically demanding and unsuitable for women have long been barriers to entry. Programmes like “She Builds Wisconsin” are vital in showcasing the diverse roles available within the sector, from engineering and project management to site supervision and administration.

Creating supportive work environments

Investing in education and training programmes for women in construction is equally vital for developing a skilled workforce. Initiatives that provide vocational training, apprenticeships and upskilling opportunities can empower women to excel in their chosen careers.

Government policies and industry partnerships play a crucial role in driving change with support for gender equality in construction by providing financial incentives, tax breaks and funding for training programmes. Industry associations and professional bodies can also contribute by developing mentorship programmes, networking opportunities and setting diversity and inclusion targets.

While progress has been made, achieving gender equality in the construction industry requires sustained effort and commitment from all stakeholders. By breaking down stereotypes, addressing pay disparities and creating supportive work environments, the industry can build a more inclusive and equitable future.

Programmes like “She Builds Wisconsin” are a beacon of hope, demonstrating that it is possible to inspire and empower the next generation of women in construction. With continued dedication and collaboration, the construction industry can become a truly inclusive and rewarding career path for all.